Privacy Policy

Last Updated: March 8, 2026

1. Introduction

Tru Electric ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email address, phone number, mailing address)
  • Service address and property details
  • Service requests and project specifications
  • Payment information (processed securely through third-party payment processors)
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on our site
  • Referring website addresses
  • Clickstream data

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our electrical services
  • Process your service requests and communicate about your projects
  • Send you updates, promotional materials, and service information
  • Respond to your inquiries and provide customer support
  • Process payments and prevent fraud
  • Comply with legal obligations and protect our rights
  • Analyze website usage and improve user experience
  • Send appointment reminders and follow-up communications

4. Information Sharing and Disclosure

We may share your information with:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, and customer service.

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Secure payment processing through PCI-compliant providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Data Portability: Request a copy of your data in a structured format

To exercise these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Tru Electric

Phone: (678) 948-9842

Email: info@truelectricatl.com

Service Areas: Atlanta Metro Area